BG.png

Friday, April 16, 2021

Noon - 3 p.m. EDT

STUDIO

SPOTLIGHTS

small mefa logo

x

VMLY&R.png

MEFA's Studio Spotlights is offered free of charge to all registrants, courtesy of our sponsors

MEFA is proud to host VMLY&R’s Studio Spotlights, featuring conversations with marketing experts and industry leaders working to bridge the gap between brand theory and brand practice.

 

Discover how marketing education strategies, working at the intersection of academic research and agency practice can help strengthen brands and elevate your practice.

 

Topics will include the fields of research, culture, branding, user experience, health, and BAV. 

 

See below for more details on each session.


The Marketing Ethnic Faculty Association (MEFA) is a national professional membership organization dedicated to empowering marketing academics and researchers of color.

AGENDA

12:00 PM

12:10 PM

12:30 PM

12:55 PM

01:15 PM

01:45 PM

02:10 PM

02:40 PM

PROGRAM START & WELCOME

CULTURE STUDIO

Edutainment

HEALTH STUDIO

A Healthy Debate

BRAND STUDIO

Designing Courageous Brands

EXPERIENCE STUDIO

The Modern Customer Journey

RESEARCH STUDIO

Continuous Curiosity

BAV STUDIO

What’s the Value of Brand Value?

LIVE VMLY&R INFO SESSION

BG bottom.png

Research Studio

Continuous Curiosity

Market Research is where we investigate human and organizational behaviors that lead to strategic decision making and societal change.  Whether through qualitative methods to understand experiences or examining big data to propose new strategies, businesses need data and the people who ask “Why?”  Join us as we discuss how cooperative research between academia and agency help us all grow by means of continuous curiosity.

Carrie.png

Carrie Patterson Reed, Research Studio Lead, VMLY&R

Linkedin.png
Tkisha.png

Takisha Toler, PhD, Stevenson University

Linkedin.png
Dalia.png

Dalila Salazar, PhD, Texas A&M University - Central Texas

Linkedin.png

Culture Studio

When we think of culture, we often think of trends. But humans create the foundations of culture. In this session, we’ll discuss those culture foundations like ideology, food, language, and art. We’ll also discuss how relatable art, reflected in entertainment can help brands build lasting connections with consumers as well as help marketing educators connect with their students.

Amber.png

Amber Chenevert, PhD, Culture Studio Lead, VMLY&R

Linkedin.png

Edutainment

Tyrha.png

Tyrha Lindsey-Warren, PhD, Baylor University

Linkedin.png

Brand Studio

Most brands wait until they stagnate to redesign, reimagine and relaunch. In Designing Courageous Brands, we’ll take a deep look at brands going against this trend. These brands design with adaptation in mind, continuously evolving their brand assets in new ways to keep up with modern communication and culture.

Ian.png

Designing Courageous Brands

Ian Davidson, Brand Studio Lead, VMLY&R

Linkedin.png
Tatiana.png

Tatiana Fajardo, PhD, Florida State University

Linkedin.png

Experience Studio

In this session we will explore the importance of understanding the Customer Journey in a modern marketing world, how being human centered is critical for success in the future and some tools of the trade to unlock new value for humans and business.

Eric.png

The Modern Customer Journey

Eric Looney, Experience Studio Lead, VMLY&R

Linkedin.png
Lez.png

Lez Trujillo Torres, PhD, University of Illinois Chicago

Linkedin.png

Health Studio

Join our experts as they debate some hot topics in health branding. They’ll cover the need for grounding health communication in brand marketing foundations; the distance between heath communication and authentic cultural connection;  the tension and changing role of health care professionals and patients when it comes to treatment decisions; And finally the growing need of community engagement in health decisions.

Christiana.png

Christianna Gorin, Health Studio Lead, VMLY&R

Linkedin.png

A Healthy Debate

Tony.png

Tony Stovall, PhD, Indiana University Purdue University - Indianapolis (IUPUI)

Linkedin.png

BAV Studio

Concepts like brand value and brand equity are meaningful to the balance sheet, but how actionable are they to the everyday marketer? Join our experts as they break down how brand value has evolved from 1 metric to multiple metrics, balance level theory with day-to-day practice, and apply their POV to a couple of popular brands who are both incredibly valuable, but have wildly different measures.

Clara.png

Clara Luo, BAV Studio Lead, VMLY&R

Linkedin.png

What’s the Value of Brand Value?

Eric-1.png

Eric Rhiney, PhD, Webster University

Linkedin.png

Live Informational Session with VMLY&R Recruiters

Don't miss out on the opportunity to hear from top VMLY&R recruiters and learn how your skills can help to kick-start a career in agency-based marketing.

Tasha Gilroy.png

Tasha Gilroy, Executive Director, DE&I Talent and Partnerships, VMLY&R

Linkedin.png
Omo Ogbomo.png

Omo Ogbomo, Manager, DE&I Talent and Partnerships, VMLY&R

Linkedin.png

FEATURED STUDIOS

BAV Studio copy.png

SPONSORS

We’d like to thank our generous sponsors who make our Spotlight Series possible. Through their continued efforts, we’re able to support marketing academics and researchers as well as impact the next generation of marketing professionals. 

Sponsorship funding will contribute to professional development grants for MEFA members.

PRESENTING SPONSOR

VMLY&R.png

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Made up of more than 12,000 employees worldwide, the agency has principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Ford, New Balance, Pfizer and Wendy's.

Platinum Sponsors

Instapanel logo.jpg
the decision co logo.jpg
VMLY&R Foundation logo.jpg
Baylor logo.jpg
Webster logo.jpg

Gold Sponsors

UIC logo.jpg

Silver Sponsors

aef logo.jpg
LAI logo.jpg