by Kendra L. Harris, Kimberly N. Harris, Aberdeen Leila Borders, D. Augustus Anderson and Deborah H. Lester
An examination of the changing retail landscape where consumers can engage in “retail” activity via a variety of mediums, including exclusively online.
by Scott A. Inks , Aberdeen Leila Borders , Deborah H. Lester and Terry W. Loe
A look into the effect of "Ambassador Programs."
MEDIA & ADVERTISEMENT
by Maura L. Scott, Kelly D. Martin, Joshua L. Wiener, Pam Scholder Ellen, and Scot Burton
Observing marketing and public policy during the COVID-19 pandemic.
by Tyrha M. Lindsey-Warren, Amber Chenevert, Yusuf Chuku, Tasha Gilroy, Marco Howell, J. P. James, Lukeisha Paul, Shalini Shankar, and Kevin D. Thomas.
A discussion covering many subjects in relation to diversity, equity, inclusion and biases in media.
by J. P. James, Salem State University
and Tyrha M. Lindsey-Warren, Baylor University
Implications for Multicultural Media Planning And Media Measurement
by Tyrha Lindsey-Warren, Baylor University
and Serdar Yayla, Albion College
An event data analysis on the effects of
emotional contagion in movies starring women and actors of colour
and Charlene A. Dadzie, University of South Alabama
The influence of health ‘edutainment’ and other drivers on health-oriented diet change
This paper presents a study examining the extent to which men and women college students differ in sales role-play competition performance.
by Various Authors
Journal of Public Policy & Marketing (JPP&M) chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions.
by Kelly D. Martin and Maura L. Scott
A Strategic Vision for Rigor, Relevance, and Inclusivity
by Tatiana M. Fajardo and Claudia Townsend
Why packages are a more believable source of product claims than advertisement
by Tatiana M. Fajardo, Claudia Townsend, & Willy Bolander
Evidence from the Field of the Differential Influence of Donor Related and Organization-Related Information on Donation Choice and Amount
by Tatiana M. Fajardo, Jiao Zhang, and Michael Tsiros
The Case of Brand Logo Frames