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RESEARCH
CONSUMER BEHAVIOR
The online environment’s adverse effect on the sustainability of the retail workforce
by Kendra L. Harris, Kimberly N. Harris, Aberdeen Leila Borders, D. Augustus Anderson and Deborah H. Lester
An examination of the changing retail landscape where consumers can engage in “retail” activity via a variety of mediums, including exclusively online.
CONSUMER BEHAVIOR
Why build sustainable relationships with customers?
by Scott A. Inks , Aberdeen Leila Borders , Deborah H. Lester and Terry W. Loe
A look into the effect of "Ambassador Programs."
MEDIA & ADVERTISEMENT
The COVID-19 Pandemic at the Intersection of Marketing and Public Policy
by Maura L. Scott, Kelly D. Martin, Joshua L. Wiener, Pam Scholder Ellen, and Scot Burton
Observing marketing and public policy during the COVID-19 pandemic.
MEDIA & ADVERTISEMENT
Roundtable on the State of the Advertising Industry:Equity and Inclusion Matters, Part I
by Tyrha M. Lindsey-Warren, Amber Chenevert, Yusuf Chuku, Tasha Gilroy, Marco Howell, J. P. James, Lukeisha Paul, Shalini Shankar, and Kevin D. Thomas.
A discussion covering many subjects in relation to diversity, equity, inclusion and biases in media.
MEDIA & ADVERTISEMENT
An Examination of Television Consumption
By Racial and Ethnic Audiences in the U.S.
by J. P. James, Salem State University
and Tyrha M. Lindsey-Warren, Baylor University
Implications for Multicultural Media Planning And Media Measurement
MEDIA & ADVERTISEMENT
Still Waiting for Olivia Pope and Wonder Woman
by Tyrha Lindsey-Warren, Baylor University
and Serdar Yayla, Albion College
An event data analysis on the effects of
emotional contagion in movies starring women and actors of colour
CONSUMER BEHAVIOR
Making multicultural millennials healthy
by Tyrha Lindsey-Warren, Baylor University
and Charlene A. Dadzie, University of South Alabama
The influence of health ‘edutainment’ and other drivers on health-oriented diet change
CONSUMER BEHAVIOR
Are Women's Sales Skills Better Than Men's?
by Scott A. Inks , Aberdeen Leila Borders , Deborah H. Lester and Terry W. Loe
This paper presents a study examining the extent to which men and women college students differ in sales role-play competition performance.
CONSUMER BEHAVIOR
JPP&M Articles Addressing Race, Diversity and Inclusion
by Various Authors
Journal of Public Policy & Marketing (JPP&M) chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions.
MEDIA & ADVERTISEMENT
Journal of Public Policy & Marketing
by Kelly D. Martin and Maura L. Scott
A Strategic Vision for Rigor, Relevance, and Inclusivity
CONSUMER BEHAVIOR
Where you say it matters
by Tatiana M. Fajardo and Claudia Townsend
Why packages are a more believable source of product claims than advertisement
CONSUMER BEHAVIOR
Toward an Optimal Donation Solicitation
by Tatiana M. Fajardo, Claudia Townsend, & Willy Bolander
Evidence from the Field of the Differential Influence of Donor Related and Organization-Related Information on Donation Choice and Amount
MEDIA & ADVERTISEMENT
The Contingent Nature of the Symbolic Associations of Visual Design Elements
by Tatiana M. Fajardo, Jiao Zhang, and Michael Tsiros
The Case of Brand Logo Frames