RESEARCH

CONSUMER BEHAVIOR

JPP&M Articles Addressing Race, Diversity and Inclusion

by Various Authors

Journal of Public Policy & Marketing (JPP&M) chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. 

MEDIA & ADVERTISEMENT

Journal of Public Policy & Marketing

by Kelly D. Martin and Maura L. Scott

A Strategic Vision for Rigor, Relevance, and Inclusivity

CONSUMER BEHAVIOR

Where you say it matters

by Tatiana M. Fajardo and Claudia Townsend

Why packages are a more believable source of product claims than advertisement

CONSUMER BEHAVIOR

Toward an Optimal Donation Solicitation

by Tatiana M. Fajardo, Claudia Townsend, & Willy Bolander

Evidence from the Field of the Differential Influence of Donor Related and Organization-Related Information on Donation Choice and Amount

MEDIA & ADVERTISEMENT

The Contingent Nature of the Symbolic Associations of Visual Design Elements

by Tatiana M. Fajardo, Jiao Zhang, and Michael Tsiros

 The Case of Brand Logo Frames

MEDIA & ADVERTISEMENT

The COVID-19 Pandemic at the Intersection of Marketing and Public Policy

by Maura L. Scott, Kelly D. Martin,  Joshua L. Wiener, Pam Scholder Ellen, and Scot Burton

Observing marketing and public policy during the COVID-19 pandemic.

MEDIA & ADVERTISEMENT

Roundtable on the State of the Advertising Industry:Equity and Inclusion Matters, Part I

by Tyrha M. Lindsey-Warren, Amber Chenevert, Yusuf Chuku, Tasha Gilroy, Marco Howell, J. P. James, Lukeisha Paul, Shalini Shankar, and Kevin D. Thomas.

A discussion covering many subjects in relation to diversity, equity, inclusion and biases in media.

MEDIA & ADVERTISEMENT

An Examination of Television Consumption
By Racial and Ethnic Audiences in the U.S.

by J. P. James, Salem State University

and Tyrha M. Lindsey-Warren, Baylor University

Implications for Multicultural Media Planning And Media Measurement

MEDIA & ADVERTISEMENT

Still Waiting for Olivia Pope and Wonder Woman

by Tyrha Lindsey-Warren, Baylor University

and Serdar Yayla, Albion College

An event data analysis on the effects of
emotional contagion in movies starring women and actors of colour

CONSUMER BEHAVIOR

Making multicultural millennials healthy

by Tyrha Lindsey-Warren, Baylor University

and Charlene A. Dadzie, University of South Alabama

The influence of health ‘edutainment’ and other drivers on health-oriented diet change