Hosted in partnership with the American Marketing Association (AMA), MEFA Conference After Dark is an exclusive evening experience designed for MEFA members and MDSA doctoral students.
Held alongside the AMA Summer Educators Conference, this event offers high-impact programming without overlapping with daytime sessions—allowing attendees to fully benefit from both conferences.
Join us at the Sheraton Grand Chicago for intimate research roundtables, thought-provoking panel discussions, and vibrant networking dinners—all curated to support your academic growth, professional advancement, and community building.
Dinner is included.
>>>To attend Conference After Dark and in no particular order:
-
Simply register for the AMA Summer Academic Conference 2025 (https://www.ama.org/events/academic/2025-ama-summer-academic-conference/). An AMA badge + your current MEFA membership gains you entry.
-
Be sure your MEFA membership is current
-
RSVP for the Conference After Dark event below
Elevate your voice. Expand your network. Advance your career. Conference After Dark is where it begins!
Email: mefassoc@gmail.com with any questions you might have.
Conference After Dark Poster Submission Portal
Submission Deadline 7/21/2025
Notifications sent 8/1/2025
Note: Submissions will be reviewed on a rolling basis and notifications sent regularly through out the moths of June and July.
Share Your Novel, Groundbreaking, or Futurist Ideas
We invite submissions for the Conference After Dark Poster Session, designed to showcase early-stage, high-potential marketing research. This session highlights novel, speculative, or emerging concepts that may not yet be fully tested but offer exciting new directions for theory and practice. The goal is to spark conversation, generate feedback, and facilitate collaboration across the academic marketing community.
✦ Submission Purpose
This session is ideal for:
Early-stage research ideas still under development
Conceptual models or provocations that challenge current paradigms
Methodological innovations or interdisciplinary explorations
Scholars seeking feedback, refinement, or research collaborators
✦ Submission Guidelines
Submit a 1,000-word extended abstract structured as follows:
Conceptual Background
Situate your idea in the relevant literature and identify key research gaps.
Theoretical Development
Present your core idea, conceptual model, or theoretical proposition.
Methodological Vision
Outline potential approaches for exploring your idea (even if exploratory).
Preliminary Insights & Discussion
Share early reflections or open questions. Invite critique and input.
Implications & Future Directions
Describe the potential impact of your idea and your goals for collaboration.
✦ Submission Details
Submission Deadline: July 21, 2025
Notification of Acceptance: August 1, 2025
Note: Submissions will be reviewed on a rolling basis, and notifications will be sent regularly throughout June and July. We encourage early submissions.
✦ Presentation Format
Selected participants will present their work in poster format during the Conference After Dark session. Posters should be professionally prepared and measure between:
36 x 24 inches (91.4 x 61 cm) and
42 x 30 inches (106.7 x 76.2 cm)
Space will be provided to tape or pin posters for an engaging, informal display and discussion.
