2024 B2B Case Competition

MEFA, in partnership with Baylor University and Fastenal are hosting a B2B Marketing Case Competition. All MEFA Faculty are eligible to participate. To learn more about what the case competition entials, click "learn more" and download the informational presentation with explanation video below.

Congratulations
2024's B2B Case Competition Winners

Graduate Group Winners
Brook Becker
Sohpia Bossolini
Joshua Lewin
Vannelie Melendez
Mirabella Peters
Hannah Tormay

Undergraduate Group Winners
Logan Sullivan
Zack Sytsma
Adam Freitag
Kayla Braun

Undergraduate Individual Winner
Allie Russell

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Providence College

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Case Competition Participation Information

Step 1 - Register

To Register

Provide the registration link to your students:

https://uweauclaire.qualtrics.com/jfe/form/SV_bmEnqHYb8S09cEe

Step 2 - Attend

Student's register:

Student's will be asked if they are an individual or a team.
If they select team as an option they will then be asked how many people, and then they will register each individual.
Next students register as an individual it will ask for a resume, LinkedIn address, and email.
Once each student is registered, they will receive a link to the Zoom calls below!

Step 3 - The Preparation Sessions and the Case

The case will be released to participants in early November.

But First, students can attend Four Industry Led B2B Lectures @5:00PM CT on: 9/18, 10/16, 10/23 and 11/6

https://wisconsin-edu.zoom.us/my/drlmdavis

In November, students will review the case and prepare their submission

Final Step - Submit

The final deliverable for this competition is a recorded video presentation of the student's solution to the case.

The Due Date is November 14, 2024

Industry partners will select the winner.

Cash prizes will be awarded to the winners.

Zoom sessions by professionals about B2B Marketing

Thank you to our Sponsors