Dr. Tatiana M. Fajardo is an associate professor in the Department of Marketing at Florida State University’s College of Business. She currently teaches consumer behavior at the undergraduate level and previously taught marketing principles. Her research interests include symbolic consumption, branding and charitable giving. Dr. Fajardo’s work has been published in top-tier academic journals, including the Journal of Marketing, Journal of Consumer Research and Journal of Consumer Psychology and has been presented at the Association of Consumer Research, Judgment and Decision-Making, and Society for Consumer Psychology conferences. Dr. Fajardo earned a Bachelor of Arts in marketing and finance and a Ph.D. in marketing, both from the University of Miami.